A brand built to protect what truly matters: people and values.
RDA is a law firm rooted in tradition and driven by a renewed vision. With decades of justice legacy and a strong reputation, RDA was born from the merger of experience and new energy.
Rusu, Dumitrașcu – Societate Civilă de Avocați (RDA), 2023
Legal & Professional Services
Brand Strategy, Naming, Brand Architecture, Descriptor & Tagline, Logo Design, Visual Identity, Brand Platform, Print & Digital Assets, Office Signage, Website Redesign
The challenge was to transform a respected individual practice into a solid and united law firm brand. The new identity needed to honour its legacy while integrating a fresh, human-centred perspective that clients can trust.
We discovered an authentic legal team driven by purpose, work ethic, and human connection. Their strength lies in their expertise and dedication to people, justice, and values. The merger wasn’t just structural, it was generational, blending tradition with a new mindset.
We created RDA by Avocatar, a brand that honours their heritage while expressing the modernity and clarity of the new team. The monogram RDA is encased in a shield, symbolising protection, trust, and justice, their core purpose.
The tagline “Apărători de oameni și valori” (Protectors of people and values) defines them with clarity and truth.
The identity combines timeless elements with a forward-looking presence, respecting the Avocatar legacy while marking the beginning of RDA as a united force.
RDA stands as a brand rooted in human connection and strong values. Their identity reflects solidity, clarity, and integrity just like the work they do every day.
"We fully identify with our new brand. It captured our story, values, and who we truly are – in words, colours, and symbols. You made us proud and gave us wings."
